Eighteen years ago, I started Gracewear London as a single mother, with my daughter Emily by my side and a dream that fashion could mean more than clothes. What’s kept us going is you — women who believe in comfort, elegance, and connection. As a thank you, we’re holding a Flash Sale today — a little celebration of everything we’ve built together.
With love,
Gracewear London
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I started Gracewear London because I couldn’t find clothes that felt timeless, elegant, and beautifully made. Our mission is to help women feel confident, graceful, and special in their everyday lives.
Our collections celebrate every woman, at every age, shape and stage of life. Every piece we design is flattering, comfortable, and moves with you — not against you.
This isn’t fast fashion. It’s timeless elegance, made to be lived in. Thank you for being part of the Gracewear London story.
Anna,
Founder, Gracewear London
TRUSTED BY 30.000+ UK CUSTOMERS
★★★★I’d fallen into wearing the same safe outfits for months. This made me feel feminine again — effortless style without overthinking.
Sarah M.![]()
London
★★★★Most online orders disappoint, but this one fits perfectly and feels premium. I’ve worn it with pride ever since it arrived — worth every penny.
Emily C.![]()
Cambridge
★★★★★I thought this bag might be too small, but it easily fits my phone, purse and even a water bottle. Stylish and practical at the same time — I use it every single day now.
Margaret N.![]()
Leeds
★★★★★Finally, a coat with proper pockets! It’s cosy, flattering, and honestly feels like it was made for me. Couldn’t be happier with my purchase.
Hannah M.![]()
Brighton
★★★★★I was worried about ordering online, but the process was so smooth and stress-free. Everything arrived beautifully packaged and exactly as shown.
Elaine H![]()
Manchester
★★★★Comfort and style are hard to find at my age. This piece gave me both — even my granddaughter complimented me! It’s become my go-to outfit.
Jane N.![]()
Oxford
★★★★★I was nervous about buying heels online, but these heels impressed me straight away. Comfortable from the first wear — no blisters at all — and I’ve had so many compliments already.
Helen T.![]()
London
★★★★★I had a small question about sizing and the customer service team replied quickly and warmly. It felt personal — not like talking to a machine. Really impressed with Gracewear’s service.
Emma S.![]()
London
Orders in the UK are always shipped for free with Royal mail and insured with track & trace
Models carefully selected for their quality and style.
Return within 30 days of receipt – exchange or full refund guaranteed
Protected by SSL encryption & PCI-DSS standards. Payment details are never stored or shared.
Frequently Asked Questions
Yes, we offer free premium shipping because we value you as a customer and want to provide you with the best service.
Yes, you can return your order within 30 days of receiving it.
You can track your order by entering the tracking number you received from us on the "TRACK YOUR ORDER" page. Once you’ve entered the number and clicked "TRACK," you will see the status of your order.
You can pay safely and securely with the following payment methods: Credit Card, Visa, Mastercard, American Express, Apple Pay, Google Pay, Maestro, and Shop Pay.
Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.
Email:Info@gracewearlondon.com